From resource planning to productivity apps, Software as a Service (SaaS) businesses have been shaping the way businesses and consumers leverage technology to meet their ever-evolving needs.
Although these take much longer to build, when a marketplace arrives to the stage of being able to use the data that flows through it, it can build analytics and allow for third party apps to build on-top of it. Thus ensuing non-linear value creation.
Its characterised by highly specialised and deeply technical solutions, which act as a natural barrier to entry and creates sticky customers. It’s also where, if done right, the contract value can be linked to the value creation for the Enterprise client. Again leading us to non-linear value creation.
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