Madge Sullivan

Managing General Partner, Menlo Park & China

SaaS & Enterprise, Finance and Payments, “Intelligent Software”, Consumer

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PublicationsResponding to Your Response About Continuing to Improve Responses

ExperienceModernize Traditional Sales

Step 1

Submission

We Read Your Deck Takes us about 10 minutes to get a jist of what the company is trying to do .
We Reverse Engineer the Financials We're just trying to poke as many holes in your logic as possible.

Step 2

The Coffee

We quantify your startup's profile, and discuss the merits of your case over a coffee, If it scores well, and we like the vision, the team, and the tech, we'll invite you in to pitch. If it doesn't meet the standard, then we will reach out by phone (if possible) and explain why.

Step 3

15 Min Pitch

The floor and our absolute attention is yours, This is where you blow our minds

Q&A

We will be digging deep into the root of the problem your are solving, so come prepared with data points to back up your narrative. Here is a great blog post on the data points you can collect.

Step 4

Due Dil

Technical & Commercial Due Dil to be carried out in-house at Simula. For more information on what we look to answer see here

Term Sheet

Should your company pass our due diligence, we will present you with a fair and transparent term-sheet covering the basics. You will have 7 days to accept the terms, upon which we will begin our technical due diligence and begin an exciting and partnership together.

Pitch